Building Authority Online: Ways and Tips to Get Started
I wonder why you landed on this article.
Is it perhaps because you’re exhausted from staying at low-tier companies?
If so, is it because you kinda want to stay in that company but you also want to dominate over your competitors and earn your company the “most trusted” tags in the industry?
I’d be lying if I said that it wouldn’t be difficult to accomplish, because, believe it or not, it is.
However, bear in mind that it’s only “difficult,” but not entirely “impossible.” With the right strategies and operations, you could get your company to twinkle among the millions of competitors surrounding online, you could even lay all your expertise on the surface and people would trust you because you are a prominent and a dominant source.
Sounds exciting, doesn’t it?
But how exactly do we build authority online?
Guest Post- Write for Prominent Publishers / Major Outlets
Literally, you show your expertise by guest posting. In order to gain more audience, and markets to expand, you have to exhibit your works, not on your own website, but on others’ pages. Pick the outlets that are far more experienced in the field and have built enough authority for their business. When your content is successfully published in major outlets with prominent publishers, that would mean that you’d also build a huge reputation and that you’d also gain the trust of the audience that websites had.
Create Blogs with awesome content
Did you know that writing content could be a way to set apart your company from the other ones? It’s one way to make room for comparisons – comparing whether your company produces a more exceptional content rather than the blogs of your competitors. Remember that one way to build authority online is to invest in creating more blogs and awesome content – original and not generated from other resources. It’s a great strategy as it could be cited by other experts – ones that already have enough authority online and this would mean that your content can be viewed as credible and valid.
Podcast platform has outgrown the era of establishment as it has already reached a million of people. This is why podcast guesting (click to read more about why podcast guesting is a YAY) could also be an effective strategy in building your authority. Basically, it’s best to place yourself on different platforms for more drives of trust and later on, revenues.
Publish an E-book
Blogs are usually short and most of the time, you’d like to elaborate more about the topic. This is when Ebooks come in. It would take greater time, but would even more drive markets/revenues for you. You might also want to give away your e-books for free to build your email list.
Hosting webinars allow your audiences to see, hear, and interact with you. Webinars are as important as the other strategies as these mean generating contents for your resources, and generating materials as well. This is a time-consuming event but the good thing is that you allow people to engage with you directly making it easier for them and more fun – Another strategy to build your credibility in the digital space.
Continue Publishing Original Content
Once everything is in place, you need to make consistency as your habit. Continue producing original content – ones that are engaging, influencing, and informative for your audience to let them see that you are a total rockstar in producing awesome content.
Everything takes time and huge paint of effort before you can even see the results. But there will always be ways to guide you so that you can keep going.
So, are you up for the challenge? Build your own authority online!