How to keep consistent audience engagement

To do or Not To do?: 5 Questions to Keep in Mind for Consistent Audience Engagement

Starting a podcast is one thing, but maintaining a consistent audience engagement is another. It’s a constant struggle. As the number of podcasts contents grow, one may argue that it’s an even harder job than starting the podcast itself.

Now, I know that in the current strict competition, things can get pretty intense and this puts you in a lot of pressure. You may be even considering just giving up. I’m telling you now, DON’T. We can’t let all of your efforts go down the drain now, can we? I GOT YOU. 

Breathe and take notes, okay?

“Who is Listening?”

Before anything else, you have got to know who is listening to you. Are they children? Angsty teenagers? Moms? Old people in nursing homes? You have to know your general audience to make sure you know what to offer and what topics to focus on. Cater to their needs. Maybe release relatable contents. There is no questioning the power of being able to relate. All of us like to feel included.

What Do I Sound Like?”

Since we are talking about podcasts, the way you talk is important. You have to be aware of how you sound and how people hear you. Maybe have your honest friend listen to you and give you constructive criticisms. Take notes of that and use it to improve. 

“What is the Trend?”

I know with the fast development of trends, it’s exhausting to keep up. It seems like everyday, there are at least 5 trends that are circulating. Be it words, phrases, dance, it could be anything. Sometimes, it can be overwhelming as well as annoying. But you know what they say, if you can’t beat them, join them. Utilize these trends and use it as an advantage to improve your content and engage as many listeners as possible. I mean, it won’t hurt to know who the #The CEO of Tiktok is, right? (Spoiler: it’s not the kind of “CEO” you are thinking)

“Am I Being Inclusive?”

Keep your audiences engaged by including them in the conversation. Don’t make them feel like they are just your listeners. Establish a connection. Make them feel like they are actually talking to you. Ask questions and have them answer in the comments. Like I said, all of us like to feel included. 

“Do I Like What I Do?”

It is important to know the technicalities, yes. It’s a major factor in keeping a podcast alive. Sometimes, it stresses you out and it kind of takes the fun away. You have to balance it out. Don’t forget to have fun and enjoy yourself while doing it. Your listeners can feel it. When they do, it affects their mood too. It’s fun to witness someone do things with enthusiasm and excitement. It’s a magical moment to witness and be shared. 

With the attention span of people getting shorter by the day, it really is tricky to keep consistent audience engagement. Much more to keep them coming back. This thing is not fool-proof. But that doesn’t make it impossible. As long as you continue to cater to their needs, give them your promised quality content, and actually care about them (believe me, they know), then keep doing you. 

Have you finished your notes? Keep them in case you need a reminder. 

You got this!

podcast in digital marketing

Are Podcasts Vital for Your Digital Marketing Plan?

When we hear about digital marketing, we automatically think of Facebook, Youtube, Instagram, Twitter, email, etc, but what about Podcasts? Do podcasts have enough relevance for it to be worth putting our digital marketing efforts into?

Actually, yes! Here are some facts and stats that will convince you even more:

Podcast listeners are much more active on every social media channel

According to the latest Podcast Listener Statistics (USA, October 2020), 94% are active on at least one social media channel – vs 81% of the population. Given this fact, it’s obvious that podcasts would most certainly help you widedn the range of your audiences. Listeners would help increase awareness by word of mouth through their social media platforms which would also give you User-Generated Content (UGC).

Podcast listeners are most likely to follow companies and brands on social media

If you want your social media pages to grow and have more followers, it would be good for you to advertise them on podcasts. Either by being a guest or making one yourself! Remember, that when it comes to marketing, the more you are seen, the better.

69% agreed that Podcast ads made them aware of new products or services

Listeners are more likely to listen to ads on podcasts than any other medium. One of the reasons for this is that the podcast hosts usually read the ads and they’re too integrated into the program. In addition to this, 54% of podcast consumers say they think about an advertised product while 17% of them are much more likely to buy those.

Brands that advertise products and services during a business podcast have a 12% lift in purchase intent

The goal of every business is for people to avail or buy their products and/or services. This statistic just proves that podcasts do help in increasing the number of your prospects which might soon turn into a lead and eventually—a customer. 

Businesses spent $497 million on podcast advertising in 2018

This one is the biggest proof of how effective being on a podcast is for your business. Businesses have been spending this much on podcast advertising because they have proven it effective for digital marketing. It is also estimated that starting in 2020, marketers will spend $1 billion on podcast advertising every year.

Podcast is one of the fastest-growing platforms. With all the facts presented above, it’s no doubt one of the best places to advertise and grow your business! I can definitely say that having a podcast is indeed vital for your digital marketing plan. After all, numbers don’t lie.

If you’re new to podcasts but is interested in making one, you can read this How to Start a Podcast blog to guide you!

Podcast difference from the rest

Four Major Difference of Podcast from Other Platforms

What Makes Podcast a Special Platform?

Podcast had established a great length of connection and stability to its users. Over the years, we’ve witnessed how this platform competed against other applications. Even against traditional media such as the radio. Considering the growing population, which involves people who are not yet familiar with Podcasts, this sample often has a question. What does Podcast offer that it is labeled as something special?

To answer the question, here are the reasons why it is:

Podcasts are portable.

People who are busy with their lives and career paths have no time for complicated and tedious applications to indulge with. Thus, this qualifies Podcasts as the best alternative because they are easy to consume. Podcast episodes are easy to download. You can carry and listen to them whenever or wherever part of the world you are.

Podcasts are intimate. 

The information dumped on Podcasts is purposely personal. Directly talking to them and setting the target right is one way for the hosts and whole staff to connect to their listeners. In this way, podcasters know who they are affecting and influencing with their words and advice.

 Podcasts can be used for Business Marketing as well. 

Many advertisers now consider promoting on Podcasts because of its immense popularity. Through Podcasts, one can attract new audiences and even keep their existing ones engaged. Promoting on it is considered effective for it is a medium that cuts costs but is highly efficient when it comes to sales. 

Education can be incorporated with Podcasts

Since Podcasts require the sense of hearing, it gets to test one’s listening skills and capability to comprehend information. Thus, it can be a good source of learning materials, especially for students. Not to say that Podcasts are not only educational. They can also be entertaining and you can literally talk about anything under the sun. Your choice. You choose!

Podcasts are continuously evolving throughout the years. In fact, It reaches more than a thousand consumers every now and then. So, if you’re still not convinced, go and download one of your favorite topics on Podcasts and be all ears on it! Enjoy and spread the word!

How to Start a Podcast

How to Start a Podcast

How to Start a Podcast

It’s easy for people to say that they want to launch their own podcast, to write their own scripts, to feature guests, and to record everything. But, what’s hard is taking actual actions regarding these. We get thrilled when some popular #Podcasters release one podcasts you can relate to, but we easily get scared and then we just wash away the thought of producing our own.

Not to deny, nothing ever comes off easy. So is Podcasting. But what makes a thing easy for people to do is when you commit yourself to actually doing it, and believing more in yourself and your capabilities.

But then again, where to start?

Well, I’m here to guide you step-by-step as to how you can start your own podcast as a beginner.

1. With an inspired brain, comes a great idea!

  • First, you have to think about the theme of your podcast. You have to label it with a brand that will set it apart from all the other podcasts out there. Considering that there are millions, you have to think of what could be a good identity for your own, for people to distinguish its difference from others.
  • Secondly, you have to identify who will be your audiences, and you do researches about them. The more insights you have, the more you’ll know how to connect to them.
  • After knowing who will be your listeners, you have to formulate the contents of your Podcast. Focus on thinking what could be the first bomb to be thrown that will surprise the audiences. Think like you’re launching a rocket to space, yes, that big. Because the success of your Podcast lies at the hands of your first release. You have to really get them at the first appearance.

Basically, step one is all about using your brain. Formulating, brainstorming, and planning. When you have already chosen the content that you want to discuss in your podcast, you may now incorporate it with the overall design of how the show would look like.

2. Know your Equipment.

Podcast involves recording, and so the audio-visual part should not be compromised. Producing your own podcast, should make you mindful of everything you’ll need for recording.

  • Microphones — You don’t need the most expensive microphone to have a quality recording. Always check your budget and your future finances so you don’t get short when things get ugly. As long as the microphone could register voice effectively, it should work fine.
  • Recorder — This is just as important as the microphone. You have to store recordings here so you always have a back-up when files are missing. Again, it doesn’t have to be expensive or the best one in town, it just has to function well, and it shouldn’t produce a poor quality of recording.
  • Software Editor for Audio — When plans A and B failed to work, there must be a proceeding plan. In this case, it’s this. Even if you made sure that the microphones and recorders are all set, we could sometimes overlook some technical problems and natural noise. But when you have software for audio editing, you’re good. Choose an editor that could fix the audio’s problem or one that could improve the recording more.

Now, those are all the equipment that you have to take care of. However, what is equipment without the skills? You also have to train yourself how to speak. Consider the tone, the emphasis, the voice quality, clarity, and confidence to top them all. Of course, to remind, these things should be incorporated with the contents and theme of your Podcast.

Lastly…

3. Getting a guest to be featured on your Podcast.

This portion really does help the podcast to grow big. Same as how podcasts can help the guests to gain more audiences. Feature guests that will surely be appealing to the audiences — the ones who can tell compelling stories and knowledge, and ones who can even invoke emotions.

Now, after completing all these steps, off you go and share your podcasts to different platforms! Let it grow big and reach more than your targeted audiences. Let your title, “beginner,” changed through time! From one who just started, to becoming a professional podcaster, maybe one of the bests of all time.

Good luck!