How to keep consistent audience engagement

To do or Not To do?: 5 Questions to Keep in Mind for Consistent Audience Engagement

Starting a podcast is one thing, but maintaining a consistent audience engagement is another. It’s a constant struggle. As the number of podcasts contents grow, one may argue that it’s an even harder job than starting the podcast itself.

Now, I know that in the current strict competition, things can get pretty intense and this puts you in a lot of pressure. You may be even considering just giving up. I’m telling you now, DON’T. We can’t let all of your efforts go down the drain now, can we? I GOT YOU. 

Breathe and take notes, okay?

“Who is Listening?”

Before anything else, you have got to know who is listening to you. Are they children? Angsty teenagers? Moms? Old people in nursing homes? You have to know your general audience to make sure you know what to offer and what topics to focus on. Cater to their needs. Maybe release relatable contents. There is no questioning the power of being able to relate. All of us like to feel included.

What Do I Sound Like?”

Since we are talking about podcasts, the way you talk is important. You have to be aware of how you sound and how people hear you. Maybe have your honest friend listen to you and give you constructive criticisms. Take notes of that and use it to improve. 

“What is the Trend?”

I know with the fast development of trends, it’s exhausting to keep up. It seems like everyday, there are at least 5 trends that are circulating. Be it words, phrases, dance, it could be anything. Sometimes, it can be overwhelming as well as annoying. But you know what they say, if you can’t beat them, join them. Utilize these trends and use it as an advantage to improve your content and engage as many listeners as possible. I mean, it won’t hurt to know who the #The CEO of Tiktok is, right? (Spoiler: it’s not the kind of “CEO” you are thinking)

“Am I Being Inclusive?”

Keep your audiences engaged by including them in the conversation. Don’t make them feel like they are just your listeners. Establish a connection. Make them feel like they are actually talking to you. Ask questions and have them answer in the comments. Like I said, all of us like to feel included. 

“Do I Like What I Do?”

It is important to know the technicalities, yes. It’s a major factor in keeping a podcast alive. Sometimes, it stresses you out and it kind of takes the fun away. You have to balance it out. Don’t forget to have fun and enjoy yourself while doing it. Your listeners can feel it. When they do, it affects their mood too. It’s fun to witness someone do things with enthusiasm and excitement. It’s a magical moment to witness and be shared. 

With the attention span of people getting shorter by the day, it really is tricky to keep consistent audience engagement. Much more to keep them coming back. This thing is not fool-proof. But that doesn’t make it impossible. As long as you continue to cater to their needs, give them your promised quality content, and actually care about them (believe me, they know), then keep doing you. 

Have you finished your notes? Keep them in case you need a reminder. 

You got this!

podcast in digital marketing

Are Podcasts Vital for Your Digital Marketing Plan?

When we hear about digital marketing, we automatically think of Facebook, Youtube, Instagram, Twitter, email, etc, but what about Podcasts? Do podcasts have enough relevance for it to be worth putting our digital marketing efforts into?

Actually, yes! Here are some facts and stats that will convince you even more:

Podcast listeners are much more active on every social media channel

According to the latest Podcast Listener Statistics (USA, October 2020), 94% are active on at least one social media channel – vs 81% of the population. Given this fact, it’s obvious that podcasts would most certainly help you widedn the range of your audiences. Listeners would help increase awareness by word of mouth through their social media platforms which would also give you User-Generated Content (UGC).

Podcast listeners are most likely to follow companies and brands on social media

If you want your social media pages to grow and have more followers, it would be good for you to advertise them on podcasts. Either by being a guest or making one yourself! Remember, that when it comes to marketing, the more you are seen, the better.

69% agreed that Podcast ads made them aware of new products or services

Listeners are more likely to listen to ads on podcasts than any other medium. One of the reasons for this is that the podcast hosts usually read the ads and they’re too integrated into the program. In addition to this, 54% of podcast consumers say they think about an advertised product while 17% of them are much more likely to buy those.

Brands that advertise products and services during a business podcast have a 12% lift in purchase intent

The goal of every business is for people to avail or buy their products and/or services. This statistic just proves that podcasts do help in increasing the number of your prospects which might soon turn into a lead and eventually—a customer. 

Businesses spent $497 million on podcast advertising in 2018

This one is the biggest proof of how effective being on a podcast is for your business. Businesses have been spending this much on podcast advertising because they have proven it effective for digital marketing. It is also estimated that starting in 2020, marketers will spend $1 billion on podcast advertising every year.

Podcast is one of the fastest-growing platforms. With all the facts presented above, it’s no doubt one of the best places to advertise and grow your business! I can definitely say that having a podcast is indeed vital for your digital marketing plan. After all, numbers don’t lie.

If you’re new to podcasts but is interested in making one, you can read this How to Start a Podcast blog to guide you!

How to Monetize your Podcast?

Podcast Tips | 5 Effective Ways to Monetize Your Podcast?

How to Monetize your Podcast?

You probably had a big vision for your podcast – how it will run smoothly, what would the contents be, who is gonna be the guest, etc. Basically, it’s the passion that’s speaking at first, but what could be a  way to sustain podcasting? It’s not just about producing episodes anymore, but finding out how you could monetize it or how you’ll earn from it.

There are two ways to do so – directly, and indirectly. Direct monetizing means gaining from your own original content, from your own creations, such as your own scripts, repurposed contents, etc. While indirect monetizing means your podcast is a tool to sell other things. 

If you want to find out more, check this out:

  • Donations – this is a common way to make money out of your podcasts. You could set up a donation/ funding drive for your listeners. Your audiences surely would be happy to provide pennies for you so long as you keep on producing content that interests them. But Podremember not to sound like you’re using the money for a different reason. Since your contents are what they are after, tell them that it would be of use for your future outputs. 
  • Make Premium Episodes for Sale – There will be an instance that your listener will have favorites among your episodes. You could grab that chance to make some episodes a premium one and put it into the purchase. Set only the favorites into special recordings and sell them. That way, your listeners might spend a buck for a premium one of their favorites!
  • Put restrictions into your Older Episodes – This is also one way to make money on Podcasts. If you’re on it for a long time now, instead of creating special recordings, you could sell those contents that are older. That way, people will intend to buy if they ever find the need to hear those previous great contents. 
  • Use Youtube as a place for your Podcasts – Youtube is another way to monetize. You can publish your podcasts as videos on youtube, and just like any other videos there, you could earn from it based on views, likes, subscribers, comments, etc.
  • Sell upgrades of Contents – Your listeners will always ought for more exclusive experiences. This is why you should take advantage of it. Say for example that you talked about overcoming stress and such on your first episode, the next episode would be about something even bigger for your listeners to pay for it. 

These are just some of the basic ways to monetize your podcast. There are actually a lot more if you’ll look into it more. But this could be good enough for someone who’s only starting. So, go and produce more podcasts episodes with great content! Doing so will appeal to every audience and they might not even think twice of spending their money on you! 

Podcast difference from the rest

Four Major Difference of Podcast from Other Platforms

What Makes Podcast a Special Platform?

Podcast had established a great length of connection and stability to its users. Over the years, we’ve witnessed how this platform competed against other applications. Even against traditional media such as the radio. Considering the growing population, which involves people who are not yet familiar with Podcasts, this sample often has a question. What does Podcast offer that it is labeled as something special?

To answer the question, here are the reasons why it is:

Podcasts are portable.

People who are busy with their lives and career paths have no time for complicated and tedious applications to indulge with. Thus, this qualifies Podcasts as the best alternative because they are easy to consume. Podcast episodes are easy to download. You can carry and listen to them whenever or wherever part of the world you are.

Podcasts are intimate. 

The information dumped on Podcasts is purposely personal. Directly talking to them and setting the target right is one way for the hosts and whole staff to connect to their listeners. In this way, podcasters know who they are affecting and influencing with their words and advice.

 Podcasts can be used for Business Marketing as well. 

Many advertisers now consider promoting on Podcasts because of its immense popularity. Through Podcasts, one can attract new audiences and even keep their existing ones engaged. Promoting on it is considered effective for it is a medium that cuts costs but is highly efficient when it comes to sales. 

Education can be incorporated with Podcasts

Since Podcasts require the sense of hearing, it gets to test one’s listening skills and capability to comprehend information. Thus, it can be a good source of learning materials, especially for students. Not to say that Podcasts are not only educational. They can also be entertaining and you can literally talk about anything under the sun. Your choice. You choose!

Podcasts are continuously evolving throughout the years. In fact, It reaches more than a thousand consumers every now and then. So, if you’re still not convinced, go and download one of your favorite topics on Podcasts and be all ears on it! Enjoy and spread the word!

How to Start a Podcast

How to Start a Podcast

How to Start a Podcast

It’s easy for people to say that they want to launch their own podcast, to write their own scripts, to feature guests, and to record everything. But, what’s hard is taking actual actions regarding these. We get thrilled when some popular #Podcasters release one podcasts you can relate to, but we easily get scared and then we just wash away the thought of producing our own.

Not to deny, nothing ever comes off easy. So is Podcasting. But what makes a thing easy for people to do is when you commit yourself to actually doing it, and believing more in yourself and your capabilities.

But then again, where to start?

Well, I’m here to guide you step-by-step as to how you can start your own podcast as a beginner.

1. With an inspired brain, comes a great idea!

  • First, you have to think about the theme of your podcast. You have to label it with a brand that will set it apart from all the other podcasts out there. Considering that there are millions, you have to think of what could be a good identity for your own, for people to distinguish its difference from others.
  • Secondly, you have to identify who will be your audiences, and you do researches about them. The more insights you have, the more you’ll know how to connect to them.
  • After knowing who will be your listeners, you have to formulate the contents of your Podcast. Focus on thinking what could be the first bomb to be thrown that will surprise the audiences. Think like you’re launching a rocket to space, yes, that big. Because the success of your Podcast lies at the hands of your first release. You have to really get them at the first appearance.

Basically, step one is all about using your brain. Formulating, brainstorming, and planning. When you have already chosen the content that you want to discuss in your podcast, you may now incorporate it with the overall design of how the show would look like.

2. Know your Equipment.

Podcast involves recording, and so the audio-visual part should not be compromised. Producing your own podcast, should make you mindful of everything you’ll need for recording.

  • Microphones — You don’t need the most expensive microphone to have a quality recording. Always check your budget and your future finances so you don’t get short when things get ugly. As long as the microphone could register voice effectively, it should work fine.
  • Recorder — This is just as important as the microphone. You have to store recordings here so you always have a back-up when files are missing. Again, it doesn’t have to be expensive or the best one in town, it just has to function well, and it shouldn’t produce a poor quality of recording.
  • Software Editor for Audio — When plans A and B failed to work, there must be a proceeding plan. In this case, it’s this. Even if you made sure that the microphones and recorders are all set, we could sometimes overlook some technical problems and natural noise. But when you have software for audio editing, you’re good. Choose an editor that could fix the audio’s problem or one that could improve the recording more.

Now, those are all the equipment that you have to take care of. However, what is equipment without the skills? You also have to train yourself how to speak. Consider the tone, the emphasis, the voice quality, clarity, and confidence to top them all. Of course, to remind, these things should be incorporated with the contents and theme of your Podcast.

Lastly…

3. Getting a guest to be featured on your Podcast.

This portion really does help the podcast to grow big. Same as how podcasts can help the guests to gain more audiences. Feature guests that will surely be appealing to the audiences — the ones who can tell compelling stories and knowledge, and ones who can even invoke emotions.

Now, after completing all these steps, off you go and share your podcasts to different platforms! Let it grow big and reach more than your targeted audiences. Let your title, “beginner,” changed through time! From one who just started, to becoming a professional podcaster, maybe one of the bests of all time.

Good luck!

top podcast recommendation

Top 10 Podcasts of All-Time

Podcasting is slowly but surely having its audience grow. If you’re new to this, looking for top podcast recommendation, or if you’re looking for a new podcast to listen to, you’ve come to the right place!

Here’s a list of the top 10 podcasts from a variety of categories that will surely catch your interest.

  1. The Joe Rogan Experience

The podcast of Comedian Joe Rogan..

LISTEN HERE

  1. Motive for Murder

Two murders, months apart, in Houston. The young victims knew each other, but did they also know their elusive killer? Dateline’s Josh Mankiewicz takes you inside one of the most twisted and confounding cases he’s ever covered. From the team who brought you the #1 podcast The Thing About Pam comes to the chilling story of the race to find a killer by unmasking the motive. 

LISTEN HERE

  1. The Daily

This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

LISTEN HERE

  1. Unlocking Us with Brené Brown

I’ve spent over 20 years studying the emotions and experiences that bring meaning and purpose to our lives, and if there’s one thing I’ve learned it’s this: We are hardwired for connection, and connecting requires courage, vulnerability, and conversation. Therefore, I want this to be a podcast that’s real, unpolished, honest and reflects both the magic and the messiness of what it means to be human. Episodes will include conversations with the people who are teaching me, challenging me, confusing me, or maybe even ticking me off a little. I’ll also have direct conversations with you about what I’m learning from new research, and we’ll do some episodes dedicated to answering your questions. We don’t have to do life alone. We were never meant to.

LISTEN HERE

  1. Crime Junkie

If you can never get enough true crime… Congratulations, you’ve found your people.

LISTEN HERE

  1. Up First

NPR’s Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in 10 minutes. Available weekdays by 6 a.m. ET, with hosts Rachel Martin, Noel King, David Greene and Steve Inskeep. Now available on Saturdays by 8 a.m. ET, with hosts Lulu Garcia-Navarro and Scott Simon. Subscribe and listen, then support your local NPR station at donate.npr.org.

LISTEN HERE

  1. Oh, Hello: the P’dcast

She was the People’s Princess and they were two men who hung out at Duane Reade. But now worlds have collided. From the stars of “Oh Hello, on Broadway” and the videotaped version of “Oh, Hello on Broadway” comes a podcast on the life and death of Princess Diana.

In addition, It’s also a podcast on the life and loves of George St.Geegland (Oh, Hello on Broadway, TED Talk Submission) and Charmed I’m Sure Gil Faizon (Oh, Hello on Broadway, Nestle commercial web-only, can do French accent).

LISTEN HERE

  1. The Ben Shapiro Show

Tired of the lies? Tired of the spin? Are you ready to hear the hard-hitting truth in comprehensive, conservative, principled fashion? The Ben Shapiro Show brings you all the news you need to know in the most fast moving daily program in America. Ben brutally breaks down the culture and never gives an inch! Monday thru Friday.

LISTEN HERE

  1. Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

LISTEN HERE

  1. Rabbit Hole

What is the internet doing to us? The Times tech columnist Kevin Roose discovers what happens when our lives move online.

LISTEN HERE