podcast in digital marketing

Are Podcasts Vital for Your Digital Marketing Plan?

When we hear of digital marketing, the things that automatically come to our minds are Facebook, Youtube, Instagram, Twitter, email, etc, but what about Podcasts? Do podcasts have enough relevance for it to be worth putting our digital marketing efforts into?

Actually, yes! Here are some facts and stats that will convince you even more:

Podcast listeners are much more active on every social media channel

According to the latest Podcast Listener Statistics (USA, October 2020), 94% are active on at least one social media channel – vs 81% of the population. Given this fact, it’s obvious that podcasts would most certainly help you gain more audience. Better yet, the listeners would help increase awareness by word of mouth through their social media platforms which would also give you User-Generated Content (UGC).

Podcast listeners are most likely to follow companies and brands on social media

If you want your social media pages to grow and have more followers, it would be good for you to advertise it on podcasts either by being a guest or making one yourself! Remember that when it comes to marketing, the more you are seen, the better.

69% agreed that Podcast ads made them aware of new products or services

Listeners are more likely to listen to ads on podcasts than any other medium. One of the reasons for this is that the ads are usually read by the podcast host and they’re too integrated into the program. In addition to this, 54% of podcast consumers say they think about an advertised product and 17% of them are much more likely to buy those.

Brands that advertise products and services during a business podcast have a 12% lift in purchase intent

The goal of every business is for people to avail or buy their products and/or services. This statistic just proves that podcasts do help in increasing the number of your prospects which might soon turn into a lead and eventually—a customer. 

Businesses spent $497 million on podcast advertising in 2018

This one is the biggest proof of how effective being on a podcast is for your business. Businesses have been spending this much on podcast advertising because it is proven effective for digital marketing. It is also estimated that starting in 2020, marketers will spend $1 billion on podcast advertising every year.

Podcast is one of the fastest growing platforms and with all those facts presented above, it’s no doubt one of the best places to advertise and grow your business! I can definitely say that having a podcast is indeed vital for your digital marketing plan. After all, numbers don’t lie.

If you’re new to podcasts but is interested in making one, you can read this How to Start a Podcast blog to guide you!

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TIPS: How to Start a Winning Podcast?

TIPS: How to Start a Winning Podcast?

Many people are planning to start not just a podcast, but a winning podcast (I’m sure you too, that’s why you’re here!). It’s totally fine because podcasts are huge money makers and an interesting activity to do. In fact, there are already 850,000 existing podcasts worldwide as of 2020.

I know you have heard news of failed podcasts too which maybe, pushes you to step back on doing so. I’m telling you, it is not a reason not to try podcast! Besides, to launch and sustain a podcast is never easy. You have a long list of the planning process: making a Podcast’s name, who’s your target listeners, who to interview, preparing for the equipment you have to use, writing scripts, and more. You have to go through a lot of interruptions, before you can finally hear a successful recording and you can actually do something to make your podcast work!

So here, I will be giving you TIPS that will ensure you a winning podcast!

  • Begin small, and grow through the process

    There will be times when things may not go as planned and expectations might not be met. For example, your listeners for your first podcast didn’t even reach 100. That’s alright! Earning lots of listeners may even take you many years, but what’s important is you gain listeners.You don’t have the best quality of your equipment? Then focus more on your content until you can finally upgrade your equipment. See, success does not happen in a snap. Just take your time and grow with your audience.

  • Own your podcast Lead your audience on what podcast you are making. You can do this by simply discussing your content. Make sure they can smoothly follow on every episode you release because it’s a great way to indirectly tell your listeners, “I’m very much prepared for this podcast, so it’s definitely worth your time”.

    Further, you can also show your listeners that you’re owning your podcast by having contents of your own expertise. You know it’s very risky and hard to talk about something you don’t even know.

  • Show some enthusiasm This is actually the easiest thing to do in order to have a winning podcast because the moment you decide to start a podcast, you must already have the enthusiasm within you and it will eventually reflect on the episodes you release. Further, this will boost your listeners’ engagement towards your podcast because they see you enjoying too. Well, law of attraction.

    Now that you have unlocked the secrets toward a winning podcast, there’s no turning back! Go get your pen and paper and start planning the steps you have to take. It’s the perfect time to start your own podcast. Who knows, your podcast might be the next popular podcast all over the world. Again, law of attraction.

And the podcasting – I swear to you – on its worst day, the podcasts are better than our best films, because they’re more imaginative, and there’s no artifice, and it’s far more real.” – Kevin Smith.