podcast in digital marketing

Are Podcasts Vital for Your Digital Marketing Plan?

When we hear about digital marketing, we automatically think of Facebook, Youtube, Instagram, Twitter, email, etc, but what about Podcasts? Do podcasts have enough relevance for it to be worth putting our digital marketing efforts into?

Actually, yes! Here are some facts and stats that will convince you even more:

Podcast listeners are much more active on every social media channel

According to the latest Podcast Listener Statistics (USA, October 2020), 94% are active on at least one social media channel – vs 81% of the population. Given this fact, it’s obvious that podcasts would most certainly help you widedn the range of your audiences. Listeners would help increase awareness by word of mouth through their social media platforms which would also give you User-Generated Content (UGC).

Podcast listeners are most likely to follow companies and brands on social media

If you want your social media pages to grow and have more followers, it would be good for you to advertise them on podcasts. Either by being a guest or making one yourself! Remember, that when it comes to marketing, the more you are seen, the better.

69% agreed that Podcast ads made them aware of new products or services

Listeners are more likely to listen to ads on podcasts than any other medium. One of the reasons for this is that the podcast hosts usually read the ads and they’re too integrated into the program. In addition to this, 54% of podcast consumers say they think about an advertised product while 17% of them are much more likely to buy those.

Brands that advertise products and services during a business podcast have a 12% lift in purchase intent

The goal of every business is for people to avail or buy their products and/or services. This statistic just proves that podcasts do help in increasing the number of your prospects which might soon turn into a lead and eventually—a customer. 

Businesses spent $497 million on podcast advertising in 2018

This one is the biggest proof of how effective being on a podcast is for your business. Businesses have been spending this much on podcast advertising because they have proven it effective for digital marketing. It is also estimated that starting in 2020, marketers will spend $1 billion on podcast advertising every year.

Podcast is one of the fastest-growing platforms. With all the facts presented above, it’s no doubt one of the best places to advertise and grow your business! I can definitely say that having a podcast is indeed vital for your digital marketing plan. After all, numbers don’t lie.

If you’re new to podcasts but is interested in making one, you can read this How to Start a Podcast blog to guide you!

How to Monetize your Podcast?

Podcast Tips | 5 Effective Ways to Monetize Your Podcast?

How to Monetize your Podcast?

You probably had a big vision for your podcast – how it will run smoothly, what would the contents be, who is gonna be the guest, etc. Basically, it’s the passion that’s speaking at first, but what could be a  way to sustain podcasting? It’s not just about producing episodes anymore, but finding out how you could monetize it or how you’ll earn from it.

There are two ways to do so – directly, and indirectly. Direct monetizing means gaining from your own original content, from your own creations, such as your own scripts, repurposed contents, etc. While indirect monetizing means your podcast is a tool to sell other things. 

If you want to find out more, check this out:

  • Donations – this is a common way to make money out of your podcasts. You could set up a donation/ funding drive for your listeners. Your audiences surely would be happy to provide pennies for you so long as you keep on producing content that interests them. But Podremember not to sound like you’re using the money for a different reason. Since your contents are what they are after, tell them that it would be of use for your future outputs. 
  • Make Premium Episodes for Sale – There will be an instance that your listener will have favorites among your episodes. You could grab that chance to make some episodes a premium one and put it into the purchase. Set only the favorites into special recordings and sell them. That way, your listeners might spend a buck for a premium one of their favorites!
  • Put restrictions into your Older Episodes – This is also one way to make money on Podcasts. If you’re on it for a long time now, instead of creating special recordings, you could sell those contents that are older. That way, people will intend to buy if they ever find the need to hear those previous great contents. 
  • Use Youtube as a place for your Podcasts – Youtube is another way to monetize. You can publish your podcasts as videos on youtube, and just like any other videos there, you could earn from it based on views, likes, subscribers, comments, etc.
  • Sell upgrades of Contents – Your listeners will always ought for more exclusive experiences. This is why you should take advantage of it. Say for example that you talked about overcoming stress and such on your first episode, the next episode would be about something even bigger for your listeners to pay for it. 

These are just some of the basic ways to monetize your podcast. There are actually a lot more if you’ll look into it more. But this could be good enough for someone who’s only starting. So, go and produce more podcasts episodes with great content! Doing so will appeal to every audience and they might not even think twice of spending their money on you! 

Podcast difference from the rest

Four Major Difference of Podcast from Other Platforms

What Makes Podcast a Special Platform?

Podcast had established a great length of connection and stability to its users. Over the years, we’ve witnessed how this platform competed against other applications. Even against traditional media such as the radio. Considering the growing population, which involves people who are not yet familiar with Podcasts, this sample often has a question. What does Podcast offer that it is labeled as something special?

To answer the question, here are the reasons why it is:

Podcasts are portable.

People who are busy with their lives and career paths have no time for complicated and tedious applications to indulge with. Thus, this qualifies Podcasts as the best alternative because they are easy to consume. Podcast episodes are easy to download. You can carry and listen to them whenever or wherever part of the world you are.

Podcasts are intimate. 

The information dumped on Podcasts is purposely personal. Directly talking to them and setting the target right is one way for the hosts and whole staff to connect to their listeners. In this way, podcasters know who they are affecting and influencing with their words and advice.

 Podcasts can be used for Business Marketing as well. 

Many advertisers now consider promoting on Podcasts because of its immense popularity. Through Podcasts, one can attract new audiences and even keep their existing ones engaged. Promoting on it is considered effective for it is a medium that cuts costs but is highly efficient when it comes to sales. 

Education can be incorporated with Podcasts

Since Podcasts require the sense of hearing, it gets to test one’s listening skills and capability to comprehend information. Thus, it can be a good source of learning materials, especially for students. Not to say that Podcasts are not only educational. They can also be entertaining and you can literally talk about anything under the sun. Your choice. You choose!

Podcasts are continuously evolving throughout the years. In fact, It reaches more than a thousand consumers every now and then. So, if you’re still not convinced, go and download one of your favorite topics on Podcasts and be all ears on it! Enjoy and spread the word!